01
Jul
10

NIKE KICK OFF FY11 SUMMER CAMPAIGN IN CHINA

Contrary to past campaigns that focused on NBA elite athletes such as Kobe and LeBron, NIKE feature 3 local  athletes(Yi, Wang shipeng and Zhu fangyu) to inspire basketball kids to work on their weaknesses or learn new moves to remaster their games. Teaser site: http://nikebbn.com.cn/

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November 2017
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