Archive for July, 2010

01
Jul
10

NIKE KICK OFF FY11 SUMMER CAMPAIGN IN CHINA

Contrary to past campaigns that focused on NBA elite athletes such as Kobe and LeBron, NIKE feature 3 local  athletes(Yi, Wang shipeng and Zhu fangyu) to inspire basketball kids to work on their weaknesses or learn new moves to remaster their games. Teaser site: http://nikebbn.com.cn/

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July 2010
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